Connected device data aggregation is the key to fleet driver safety according to Jim Kirkwood, CEO of TTC Group. Hot on the heels of announcing a ‘world first for fleet driver safety’ in partnership with Collision Management Systems Ltd (CMS), Jim explains just why data holds the key.
It has long been said that ‘data is the new oil’ when it comes to business. However, in our world of road safety, we firmly believe that data aggregation is the lifeblood for the future of fleets.
The ability to have all connected automotive device data – telematics systems, vehicle data, cameras, mobile apps etc – gathered in one place has long proven the elusive golden ticket within the industry.
Access to data has, up to now, been very disjointed, providing limited true insight and lacking meaningfulness. The unfortunate reality is data has therefore been vastly under-utilised and its real value somewhat missed.
In fact, I would go as far as to claim that this very lack of data interpretation and correct utilisation has helped fuel the negative ‘big brother’ mentality towards shared driving data where people are mistrusting of the very reasons they are asked to use connected devices in the first place. This, self-fulfilling prophecy, adds further complications.
However, all that is about to change.
Our recent tie up with CMS to create the data-source agnostic, Continuum Dynamic Data Engine is testament to that.
From an individual business perspective, the knock-on benefits of any such system are numerous: centralised management; elevated road safety protocols; enhanced business risk profile; personalised engagement for each and every ‘connected’ driver… the list goes on.
Think about it as being something like a shopping loyalty card or scheme – the more the retailer understands about you both as a business and individuals, the better the personalisation and the greater the rewards on offer. We are creating the very same concept to drive the road safety agenda.
We now have the ability to feed all ‘connected’ driver information into a single platform to provide a real time, personalised driver risk management programme. Multiple sources of information, via multiple data recorders – aggregated and translated to provide a holistic overview to enhance risk management. Real time alerts notify of any critical incidents, whilst system analytics allow personalised driver training and e-learning to be delivered automatically to each driver.
What’s more, the futureproof system comes with a commitment to integrate any future connected hardware or data sources.
This is, without doubt, a new era in safety management.
And moreover, as the benefits start to be realised, and individuals experience what is in it for them, so too do the ‘big brother’ negative attitudes towards connected devices start to be dispelled.
As CMS CEO Charles Smith said on teaming up with us: “By bringing these two solutions together, we’re delivering empowering customers to operate some of the safest fleets in the world.”
This eBook will guide you through some of the key understandings you need to be able to manage driver safety effectively and, at the end, provide a series of free resources you can access to help you ensure your own driver safety management system is robust, legally compliant and in line with industry-accepted good practice.
Download this eBook from Driving for Better Business and SHP to cover:
- Why do we need to manage driver safety?
- Duty of care – a shared responsibility;
- Setting the rules with a driving for work policy;
- Managing driver safety;
- Ensuring safe vehicles;
- Safe journeys and fitness to drive;
- Record keeping;
- Reporting;
- The business benefits of good practice;
- Additional resources
It has long been said that ‘data is the new oil’ when it comes to business. However, in our world of road safety, we firmly believe that data aggregation is the lifeblood for the future of fleets.