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January 11, 2024

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What does culture change stickiness mean to you?

“How long does culture change take?” “When will I start seeing culture change results?” These are questions the team at Tribe Culture Change hear frequently. Managing Director, Mark Ormond, shares their approach to culture change – and how to make change stick for the long term…

At Tribe, we work with organisations to help them journey through the stickiness curve. You’ll see the curve features the five levels of cultural maturity.

At level one, the approach to health, safety and wellbeing is unfocused meaning there’s little thought given to it. At the other end of the scale is level five, the ultimate goal, when health, safety and wellbeing is a core part of your organisational DNA.

There are various stalling points along the way – where the culture change fails to stick – but when an organisation reaches level four, behaviours begin to align and a ‘tipping point’ occurs. That’s when people begin doing the right thing because it’s the right thing to do. It’s when there’s enough momentum and the new set of behaviours, values and beliefs are firmly glued in place.

Everything we do at Tribe is focused on understanding where organisations are on their stickiness journey, creating different desired behaviours, and then devising ways to make those desired behaviours stick. Making learning interactive, memorable and engaging are good ways to create a long-term change in behaviours.

Where do you think your organisation currently sits on the stickiness curve?

Find out more about culture change and the Tribe approach by joining our webinar:

Webinar: A Culture Change Masterclass

Wednesday 24 January 2024
9:00-10:30am GMT

Hear more about the Tribe approach to culture change and how to make change stick for the long term.

Your speakers:

  • Mark Ormond, Managing Director, Tribe Culture Change
  • Jat Purewal, Lead Consultant, Tribe Culture Change

In this webinar, you will:

  • Learn the theory behind the Tribe approach
  • Hear real life examples from recent Tribe projects
  • Gain ideas and quick wins you can use in your organisation
  • Understand the challenges and opportunities for driving change

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