Anker & Marsh

Author Bio ▼

Dr Tim Marsh PhD, MSc, CFIOSH, CPsychol, SFIIRSM is MD of Anker and Marsh. Visiting Professor at Plymouth University he is considered a world authority on the subject of behavioural safety, safety leadership and organisational culture. As well as many of the world's most recognisable industrial names Tim has worked with diverse organisations such as the European Space Agency, the BBC, Sky TV, the RNLI and the National Theatre in his 25 year plus consultancy career. He has key noted and chaired dozens of conferences around the world including the closing key note at the Campbell Institutes inaugural International Thoughts Leaders event in 2014. He has written several best-selling books including Affective Safety Management, Talking Safety, Total Safety Culture, the Definitive Guide to Behavioural Safety and Organised Wellbeing. Previously he led Manchester Universities ground-breaking research team into behavioural safety methodologies in the 1990s.
April 4, 2022

Get the SHP newsletter

Daily health and safety news, job alerts and resources


‘Downfall – The Case Against Boeing’

In his latest blog, Tim Marsh discusses the $2.5 billion dollar fine and the last word in safety culture case studies…

Boeing 737Recently in a discussion with a potential client I quipped that they didn’t need a consultant at all – they just needed to gather as a management team and watch the Netflix film ‘Downfall’. Then – ‘don’t do that’.

It is perhaps the most straightforward safety case study of all time with a company with a once excellent culture and worldwide reputation reduced to one with a terrible culture that was fined $2.5 billion dollars following two of their planes simply falling from the sky killing hundreds of passengers.


Initially, Boeing were a company driven by engineering excellence. Working out of Seattle they built innovative planes with great professionalism and pride. The Jumbo 747, in particular, transformed global travel and made the world a more connected place decades before Zoom was invented. The well-known passenger saying ‘If it aint a Boeing then I aint going’ a real badge of honour. On a day-to-day level, engineers that spotted potential issues during design and build were lauded and the observations welcomed. It was, by consensus, an open, continuously improving, learning focused and empowered culture.

Then it all went horribly wrong

Following a merger with the Chicago based McDonald Douglas in 1997, profits and share price weren’t left to take care of themselves but became the primary focus. In this new world (think Gordon Gekko of the film Wall Street) employees and teams were actively encouraged to share ownership of the stock market price as the ultimate tracker of success. (A spectacularly naive, perverse and deranged view of what motivates the average human psyche if you ask me even before we talk about what inevitably happens next). Hugely symbolically, HQ is moved from Seattle to Chicago. In part, this is so engineering teams alarmed and enraged by the many ‘tough but argued to be necessary’ commercial decisions are a thousand miles away and not in the same building.

What inevitably happens next is that a blame culture develops where no news becomes “good news” and where engineers that raise concerns – inconveniently in writing in particular – are no longer seen as useful but as troublemakers. The previous culture of excellence degrades quickly.

Then, facing strong competition from Europe’s Airbus, the decision is made to not spend years designing a new plane but to upgrade an existing one that’s decades old. Initially, this is a success.  Upgrading the original 737 (long proven) is quicker but there are also, crucially, fewer regulators to satisfy and, even more crucially for sales potential, no expensive training needed for the pilots of potential customers. And this commercial call does indeed turn into large share price boosting sales for the 737 ‘Max’…

But, the more fuel-efficient engines are bigger and need slight repositioning and require a bit of automatic kit (the MCAS) that points the plane in the right direction and helps stop the nose raising and the plane stalling. The trouble is that if the MCAS malfunctions, then pilots have just 10 seconds to prevent the plane being put into an irreversible dive. Unbelievably, that kit wasn’t designed to come with a second line of defence should it fail so it was always going to be the pilots that saved the plane. Incredibly, by Boeing policy, the pilots of the customer airlines weren’t trained in this – indeed the pilots didn’t even know the new kit MCAS function existed.

The First Crash

In October 2018, Lion Air Flight 610 crashes with all 189 on board killed when the MCAS system fails again. Boeing (with hugely racist undertones) point at the Indonesian pilot saying that this wouldn’t have happened in the US. In the film, the famous ‘Miracle on the Hudson’ pilot Chesley Sullenberger pops up to say, ‘yes it would’. (I’ve no idea if he added off camera ‘because we’re not clairvoyant either’). Boeing hold this line despite (or perhaps appallingly because of) in-house data predicting a plane will fall out of the sky every two years on average…

Then, with Boeings management sitting in Chicago performing mental gymnastics of the worst kind (or worse) and crossing their fingers, just five months later, in March 2019 Ethiopian Airlines flight 302 crashes in a near identical incident in the sea off Ethiopia, with 157 killed. Incredibly, (unless you know how cultures work) Boeing remain defensive and bullish and now seek to blame the African pilots. However, when China are first to ban the 737 Max and many others following suit soon after, the entire fleet need to be grounded for almost two years.

I’d urge readers to watch the film if they can. My prediction: you’ll think that a $2.5 billion dollar fine paid to avoid any prosecutions was getting off very, very lightly indeed. This is a corporate Faustian pact with the devil manifest through safety culture. It’s not nuanced at all. Yes, profit (or Gekko’s ‘greed is good’) can drive innovation and efficiency but what use is that to anyone but shareholders (in the short term) if all values, principles and humanity are lost? Though sympathy goes first of course to the passengers and their family and friends we might also be mindful of the thousands of dedicated and hardworking engineers and employees of Boeing who’s lives and careers have been sullied and tarnished forever by association. (What Sidney Dekker calls the ‘third tranche’ of victims).

It is, I think, as simple and sickening a case study as I’ll ever have the misfortune of summarising.


On 21 March 2022, a different version of the Boeing 737 fell from the sky in China killing 132 people. Though, at a glance, a very similar incident, it was not a 737 Max and was not fitted with the (now revamped) MCAS system. So, it might therefore prove, in time, to be an entirely unrelated incident. Just pure coincidence. Or it might be that, as we all well know, a poor culture begets all sorts of issues that manifest in many varied and different ways and that it typically takes years to put a poor culture right.

Happy holidays!

Read more from Tim in his monthly SHP blog series…

Read more feature content from Tim, here.

The Safety Conversation Podcast: Listen now!

The Safety Conversation with SHP (previously the Safety and Health Podcast) aims to bring you the latest news, insights and legislation updates in the form of interviews, discussions and panel debates from leading figures within the profession.

Find us on Apple Podcasts, Spotify and Google Podcasts, subscribe and join the conversation today!

Related Topics