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Creating ‘sticky’ health and safety messages means making them memorable and engaging, so that people are more likely to remember and follow them.
When we are at work there is lots to think about including safety procedures and rules to protect our wellbeing. But the pressure of a deadline and other priorities can often result in these regulations getting forgotten or deprioritised.
So how can we make important messages memorable at the point of risk amongst all the noise and distraction? We need to make those vital messages stick in people’s minds, which in turn help keep everyone safe.
Here are five ways to make messages ‘sticky’:
BAE Systems Maritime Services provides the perfect example of a successful interactive sticky message with their Winning at Safety Quiz that has just won the Safety & Health Excellence Awards for Campaign of the Year. Tribe worked with BAE Systems to create the quiz so that their employees would remember the necessary information.
Head of SHE Brad Hicks says: “There is a traditional image and perception of Health and Safety that discussions and workshops are perhaps going to be boring using lots of slides and an information overload which proves tricky for people to take in.
“Working with Tribe, we ran an authentic TV style quiz show that retold core safety information and lifesaving rules but in a completely different way. You know you’ve got the method right when your employees are talking about it with family and friends and asking when the next one will be. But most importantly, the safety information and procedures have stuck!”
Through creating a sticky message, your employees are more likely to not only remember them, but follow the procedure associated, prevent incidents from occurring and in turn, inspire a safer culture for everyone.
To ensure your health and safety message sticks you should follow the letters of the word SUCCESS: Is your message Simple, Unexpected, Concrete, Credible, Emotional and a Story?
And if you’re keen to see a sticky message in the form of a gameshow in action, Tribe Culture Change are hosting a perfect example of an interactive ‘sticky’ message at the Safety and Health Expo with their Winning At Safety: the Expo Game Show. The panel-type quiz will see the experts involved being tested on their knowledge of culture change and how to drive forward the importance of safety culture.