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Tribe emerges out of company merger

Roz Sanderson

Culture change consultancy JOMC has merged with creative communications company Hill Solomon to form Tribe Culture Change.

The new company, which launched on 1 June 2016, follows a successful 10 year partnership which has already delivered, on average, a 30% improvement in incident and accident rates within 12 months for their clients.

Over three to five years, there was an 80% – 90% improvement.

The new firm is said to offer a broad range of culture change solutions including:

• Culture surveys;
• Focus groups;
• Leadership coaching;
• Employee workshops;
• Dynamic training;
• Communications tools;
• Film, drama and live events.

Leading the new business is Mark Ormond, Managing Director of JOMC and now Tribe. He said: “This merger puts the power of over 20 years’ combined expertise into the hands of our clients. What’s unique is that we’re fusing JOMC’s science of culture change, with Hill Solomon’s art distinctive campaigns that really connect with people. I’m confident that the merger means even more long term, sustainable change in attitudes, values and beliefs for any organisation who wants to keep their staff safer and more productive.”

Explaining the new company’s vision, Clare Solomon, Founder of Hill Solomon, joins Tribe’s board as Creative Director: “We’re delighted to launch this exciting new venture together. I believe our combination of insightful intelligence and creative flair makes us really stand out in our industry.

“First, our consultants make sure meaningful messages get promoted within a company, delivered to the right people, at the right time. Then our creative team devise dynamic ways to communicate those messages, so that they’re memorable and really engage people to change their behaviour for the better.”

The ‘Tribe’ concept comes from groups of people who share a common culture and belief. The brand vision is to help clients create ‘cultures of together’ in their workplaces, so that these shared beliefs are positive influences on the safety and productivity of their business.

Tribe Culture Change employ a team of experts who are highly experienced in health and safety and quality improvement, including psychologists, presenters, actors, designers and content creators, as well as a pool of associate consultants and creative staff who bring specific skills as and when a project demands it.

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