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May 18, 2010

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Lorry driver’s road safety award takes the biscuit

A lorry driver for biscuit maker McVities has won the world’s largest safe driving competition.

David Blake from Leicestershire won the national Drive for Life 2010 competition, which was organised by vehicle tracking firm Masternaut Three X. David competed against 60,000 other professional drivers across the UK. He completed an online risk assessment and his driving was monitored for three months in real time using Masternaut’s innovative GreenerFleet safe and environmentally responsible driving style management system.

David will share the first prize of £2500 with road safety charity Brake. He said: “I am delighted to have won the competition and the money will come in very useful. It is good to be recognised as a professional driver by the organisers of this remarkable competition.”

Bill Hooton National Transport Controller for United Biscuits (UB), the parent company of McVities, added: “I am pleased that David has won this national competition. He is a conscientious driver who has taken on board the training UB has provided to become a safer and more fuel efficient operator.

“UB provides annual training coupled with on road assessments. The company culture is also an important factor. We have invested in innovative behavioural health and safety training across the entire work force to drive a safe operating culture across the entire site activities in Ashby.”

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Lee
Lee
14 years ago

Well done David, but don’t you just want this Cookie’s name to be Duncan, a ginger nut from Biscuit, France who drove over on his Wagon Wheels. Digestive this if you will, not only awarded the money but also received a Club membership and a Blue Riband for exec lance. Finding himself a little flusher than normal, Duncan decides to treat himself to a Rich Tea and a Bourbon, So Wafers good bye to the Hob Nobs, P-P-Picked up his Penguin and drives off. Crumbs! he is a Jammy Dodger he’s no Fruit Shortcake, he’s like the cat who’s got… Read more »