MSA Safety is using virtual reality (VR) to allow customers to experience its products in a truly immersive environment, limiting exposure to the potentially life-threatening hazards faced when working at height.
The safety product developer, manufacturer and supplier says it can now showcase it’s solutions and effectively demonstrate their capabilities.
Evelyn Webb, MSA’s Customer Marketing Communications Manager, explained: “VR has undoubtedly been a gamechanger for MSA. It offers a new and innovative way to convey our suite of products to customers.
“We worked with immersive technology specialists, Render, to develop VR to showcase our fall protection products in a completely new, interactive way. The technology makes our products come to life. The VR scenarios can be accessed through HTC VIVE headsets or through a mobile app on both iOS and Android. It has enabled us to truly showcase our fall protection expertise and the benefits that brings to customers.”
Render’s Chief Executive, Mark Miles, added: “You’re not just seeing and hearing, you’re feeling. An immersive narrative gives customers the full sensory experience.
“In the VR construction experience that Render and MSA has developed, users climb up to a virtual rooftop, using a controller to ‘clip on’ at every step before they reach the rooftop to carry out vital maintenance. By enabling customers to literally experience the products for themselves in a life-like hazardous environment, MSA can communicate the value of its products in seconds.”
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