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October 14, 2009

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3M launches risk awareness initiatives

European Week for Safety and Health at Work takes place between 19 and 25 October, and to coincide with the event 3M will unveil an interactive website. The site allows visitors to upload a picture of themselves, and select a pair of safety spectacles to put on their picture, in order to see if the glasses suit them. The site’s detailed functionality allows for lens colours to be changed and different styles, which save users having to try on the glasses in person.The firm is also launching a direct-mail marketing campaign to promote its hearing protection range. It highlights the benefits of its Optime Alert System, a portable sound-measuring system, which helps customers select the appropriate type of hearing protective equipment for use in particular areas. The meter is deployed at an employee’s workstation and indicates the average noise level in that area and the type of protection likely to be required.To accompany the launch of these two awareness initiatives, 3M is offering prizes for visitors to the websites. Everyone who registers with the ‘eye catching protection’ website (www.3Meyecatchingprotection.co.uk) will be automatically entered into a draw to win a Sony digital camera. Visitors to the ‘preservation not isolation’ site (www.3M.co.uk/hearingpreservation) can enter a competition to win a year’s supply of 3M hearing products, as well as an iPod Touch and docking station.  SHP attended the launch event for the campaigns, which was held at the Force India Formula One team factory in Silverstone, Northamptonshire. Below is a picture gallery of the event and a video interview with 3M product manager, Sue Paul.

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