Copywriter, UBM

Author Bio ▼

Jenna Kamal is the copywriter for UBM’s Protection & Management series, including Safety & Health Expo. She is also the resident playwright of Rumble Theatre, where her writing focuses on wellbeing and mental health.

September 3, 2019

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Safety & Health Expo

Ninja lone worker folding platform launches in the UK and increases brand awareness at Safety & Health Expo

Philip Toczek, Founder and Director of Inspiratio, ‘couldn’t fault the exhibition’ and was delighted with the pipelines created, despite being a late entry to the show.

Inspiratio exhibited for the first time at Safety & Health Expo 2019, finding great success. Philip Toczek shared his experience of the show.

“Launching and increasing brand awareness was made easy by the well-organised exhibition, something we hoped for ahead of promotion at  ExCel.”

“Six months ago, we secured exclusive rights to distribute the Ninja lone worker folding platform in the UK and as a result we were keen to launch and promote it effectively. We launched it at another exhibition but wanted to follow it up at a larger event, Our purpose was to increase brand awareness of the Ninja at the UK’s largest health and safety event at ExCeL – this objective was fully achieved.”

“It was the quality of the leads that most impressed us. We generated 223 leads using our mobile scanners, sent out 40 quotations and received a number of orders as a direct result.”

“We are extremely happy with the business pipeline created from the exhibition, both in terms of quantity and quality. We are continuing to process the leads we generated. Capturing information was made extremely accessible through the scanning app.”

“The seniority and quality of the visitors to the event were equally impressive. As the Ninja can be used in any sector with a maintenance team, from soft drinks manufacturing to the medical sector, the appeal was broad, and people from many different sectors were genuinely interested.”

‘The fact that we were a late booking and didn’t feature in the show guide didn’t hinder our position. We had a huge amount of visibility each day due to the TV ads we booked on the razor screen in the boulevard outside the show – they worked really well for us.”

‘The simultaneous visibility on multiple screens and frequency of viewings meant that a significant amount of traffic was drawn to our stand. It was the perfect promotional channel for us.”

“The show was extremely well organised. I couldn’t fault the show or the quality of the visitors. I was very pleased to have exhibited.”

About Inspiratio

Inspiratio is the exclusive UK distributor for the Novel Ninja, a folding platform that improves safety for lone workers. Assembled in just 60 seconds, the Ninja has seven working heights, lockable legs and stabilising feet and is suitable for lone workers in many sectors.

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