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March 17, 2012

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Tea breaks and social media combine in gas safety campaign

A gas safety and control systems specialist has launched a new campaign to persuade installers, specifiers and end-users to give more thought to gas systems.

Andy Dickenson, director of Intelligas Ltd, which provides gas interlock systems for commercial kitchens and schools, explained how the campaign will work: “Every time an engineer installs a new system we will ask them to take a picture of themselves having a cup of tea with our equipment in shot. We’ll be supplying the tea, coffee and biscuits with every system and all they have to do is get the picture and post it on our Facebook page.

“We’re looking for the best ones – they might be funny, or they might be arty, and we hope it will get the creative juices going.” The winner will have access to £500 to spend on DeWalt tools.

The company is hoping the light-hearted approach will make people think about gas interlock systems, and wants installers to play the evangelist for top-quality systems. Said Dickenson: “We want to make it plain it’s not all about getting the very cheapest system, and make sure they think about the cost of unreliability.”

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