Electricity supplier UK Power Networks has won two awards for a hard-hitting safety campaign video, which focuses on the human cost of a workplace incident.
The Stay Safe film is aimed at the thousands of employees who carry out potentially high-risk work with electricity every day, in order to serve customers across the East of England, London and the South East.
The dramatisation brings to life events leading up to an engineer losing his life at work, while his wife prepares to tell him he is about to become a father. It shows paramedics working to save his life and police officers delivering the news of his death to his family.
The film won a silver award for ‘best script’ and a bronze award for ‘best health and safety communications’ at the International Visual Communication Awards (IVCA). According to the judges, the film “brought what could have been a dry subject to life through the structure of the script. It packed a lot of information efficiently into a short period of time.”
Carolyn Nixon, head of communication and engagement, said: “Safety is our top priority at all times so to receive external recognition for this campaign is good, but what matters most is that it has the impact on our employees, so that all of us go home safely every day.
“The staff have been quite quiet after watching the film, as the dangers are very real to us. We want to keep the inherent hazards in our work at the forefront of minds, in everything we do, and this type of campaign supports our safety policies, procedures, training and initiatives. The message is that we can stay safe by looking after ourselves and our colleagues.”
UK Power Networks commissioned The Edge Picture Company to produce the film.
A scaffold company has made a couple of DVD’s regarding safety (using phone on scaffold) and “In the real world”. These DVD’s were issued free to safety staff to spread the word. Can this DVD be obtained either as a disc or download, and if yes from where? As this would by the sound of it be good to show in workplaces.