Hosting more than 20 pages of content, a new group risk website has been launched by Aviva UK Health.
Content includes 30 video clips of experts discussing a range of topics related to group risk, including early intervention, claims management, and rehabilitation. Interactive banner adverts will feature commentary highlighting the benefits of the specific product set, and explaining how group risk can make a difference to both employers and employees.
Aviva points out that research conducted by Group Risk Development (GRiD), which showed that 41 per cent of employers did not know what the term ‘group-risk benefit’ meant, and 63 per cent did not have any group-risk products as part of their benefits package.
A new marketing campaign, called ‘Let’s Talk Group Risk’, has also been created by Aviva to help raise the profile of group risk benefits and emphasise the opportunities available. The company has also updated its group-risk sales support literature.
Go to www.aviva.co.uk/healthcarezone for more details.
