The HSE’s campaign to reduce the number of deaths and injuries in agriculture has won two prizes at the PR Week Awards.
The ‘Make the promise. Come home safe’ campaign won the award for Public Sector PR Campaign of the Year, and the Campaign of the Year award. The campaign encourages farmers to make the pledge to return home safely for themselves and their families. More than 30,000 farmers have signed up to support the initiative, which has also gained support from the NFU, the National Federation of Young Farmers’ Clubs, and Co-operative Farms.
One of the judging panel described the campaign theme as “an idea of genius”, saying that it “turned a hard-to-articulate issue into something human”.
HSE Board member and agriculture champion, Sandy Blair, collected the awards on behalf of the HSE at the event in London. She said: “I am extremely proud to have accepted these awards not only on behalf of HSE, but all the other individuals and organisations who have helped make it such a success, from concept through to delivery.
“Most particularly, I wish to acknowledge and thank those farmers and their families who have been prepared to share their personal tragedies in the interests of preventing others.
“These awards themselves will no doubt generate additional publicity for the campaign and that can only be a good thing.”
