Campaign targets crackdown on drink and drugs drivers

The Fleet Safe Forum, a division of road safety charity Brake, has launched a new campaign to ensure that fleet drivers aren’t under the influence of alcohol or drugs when they get behind the wheel.

The ‘Face Facts’ initiative allows fleet managers to order a poster and e-guidance campaign pack, which alerts drivers and managers to the dangers of drink and drug driving. It also explains how to identify and prevent drink and drug driving in fleets.

The poster shows a driver’s face split in half with one side unaffected by drugs or alcohol, and the other side exhibiting tell tale signs of alcohol or drugs. The e-guidance explains how to identify drink and drug abuse through screening and testing procedures. It also gives advice on how to create a culture of zero tolerance of alcohol and drugs.

Fleet Safety Forum manager Roz Cumming said: “Drink and drug driving remains a sad reality that fleet managers need to do all they can to tackle – while some are, many still aren’t. It might be the ‘elephant in the room’ in your company; you just don’t know until you address it. This new campaign pack is a valuable first step in reminding your drivers of the dangers, and showing them your organisation is serious about stamping out the problem through risk management practices.”€ﾨ

The Face Facts campaign pack is available for free to the first 50 companies who order it. The pack is also free for Fleet Safety Forum members. Multiple copies of the poster can be ordered for £2.50 plus postage and packaging. To order call 01484 559909 or email [email protected]

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