Informa Markets

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October 11, 2009

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Incident communication- Avoiding a media backlash

To help organisations faced with an incident avoid a potential backlash

from the media, BSI has published a book for risk managers, business

continuity managers and PR professionals.Entitled Communication strategies: Write your incident communication plan now, the book is packed with case studies, which illustrate how to deal with being under the media spotlight. It aims to enable anyone responsible for risk and business continuity management in a medium-sized or large business to implement and deploy a comprehensive incident media strategy, helping them learn to think like a journalist and anticipate the questions they might face.Topics covered in the book include:

  • Setting up an incident website;
  • The importance of call cascades;
  • How to run successful press conferences;
  • How to set up and run an incident press room;
  • Post-incident evaluation; and 
  • Testing the plan.

The book is intended to be used in conjunction with BS 25999-1, the British Standard for business continuity management. Priced at £25, go to www.bsigroup.com/bip2185.

 

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