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September 24, 2009

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Training roadshow- Market yourself to maximise business

OK, you know your health and safety. You’re a good trainer. These are the easy bits, right? Yet, so often, the hardest part of being a health and safety trainer is pulling in the clients, winning that business.

It’s the same challenge for professionals all over, not just in health and safety — particularly when you’re self-employed, and especially in a recession. Just because you know your subject and you’re good with clients doesn’t mean everyone else knows it, and that customers will simply walk through the door.

Adding value

If you’re finding business pretty tough to come by at the moment, don’t be too down-hearted. Effective marketing is something you can learn€ᆭbut you have to work at it. The early-autumn IOSH training roadshow will be heading north, south, east and west to pass on some golden tips on how to go about marketing yourself and your training courses. There’ll also be some special insights from guest speaker, top sports coach Steve Head.

The roadshow will take you through a wide range of marketing techniques, including a number of options that will cost you very little to implement: “We’ll be looking at how best to maximise the time and budgets available to health and safety trainers, and passing on some ideas we’ve picked up from trainers who continue to achieve full order books,” said IOSH marketing manager Tracey Wright.

“A strong theme to come out of our contact with successful trainers is the effectiveness of adding value to the training service you provide. Getting in to talk to clients, developing long-term relationships, finding out how you can bring them specific help in specific areas — it’s hard graft and won’t necessarily reap rewards overnight but it can help you build a platform to secure business in today’s tough markets.”

Added Tracey: “Come along to the roadshow and find out more about how you can add value to your clients, as well as promote what you do.”

Roadshow dates

  • Village Hotel and Leisure Centre, Cardiff — 22 September
  • Wokefield Park, Reading — 23 September
  • Huntingdon Marriott Hotel, Cambridge — 24 September
  • Macdonald Inchyra Grange Hotel, Falkirk — 29 September
  • Thorpe Park Hotel and Spa, Leeds — 1 and 2 October

To book your place or to find out more, call Lynn Austin on 0116 257 3186 or e-mail her at [email protected]. Tickets for the training roadshow cost £80 + VAT per delegate. It’s open to anyone, and could form part of your continuing professional development.

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