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Road-safety charity Brake has published guidance on how fleet managers can persuade Board members and company directors to support and invest in fleet-safety initiatives.

The guidance, The business case for fleet safety, contains advice on how to communicate the financial, reputational, and legal benefits of improving fleet safety to senior staff. It contains step-by-step instructions on how to convince Boards of the importance of fleet safety, and provides facts and figures on road safety, including the costs of at-work crashes and time off the road.



As well as influencing those at the top, Brake also believes it is important for fleet managers to target the grass roots. To assist them to reach front-line employees, Brake offers one-day Pledge courses, which are aimed at equipping fleet managers to deliver effective and persuasive road safety training and campaigns to their drivers.
 


These resources, says Brake, are a low-cost way for fleet managers to help prevent crashes, protect employees and the wider public.

Pledge courses take place at various locations throughout the UK, with the new academic year having started last month. Sessions provide managers with the tools to engage drivers in road safety and teach them how to reduce their exposure to road risk. Delegates also get a year’s free subscription to the Fleet Safety Forum.


“Investing in fleet safety is a no-brainer for fleet companies,” said Roslyn Cumming, development manager at Brake. “As well as saving lives and preventing injuries, making your fleets and drivers safer can save money and protect your reputation. 

"Organisations that have senior-level support for their fleet-safety initiatives reap the greatest rewards. I’d urge all fleet managers to read this guidance and attend a Pledge course, to ensure you’re engaging everyone you need to be in improving safety.”


The guidance and attendance at the Pledge course are both free to Fleet Safety Forum subscribers. Non-subscriber delegate places on Pledge courses are £75 +VAT – for more information and to book online, visit http://www.fleetsafetyforum.org/events/p2ds-workshops.aspx To contact Brake about the guidance, e-mail admin@brake.org.uk